There are a wide variety of networking marketing (or multi-level marketing) opportunities in the world today, many of which are legitimate and some of which are not. There are several strategies you should pursue if you want to be successful in the world of network marketing.First, you should examine any company for which you will be performing network marketing for carefully. You should contact and speak to several current marketers for the company and ask referrals these questions…1. How their network marketing programs are going?2. How long it took them to really start making money?3. Is there anything out of the ordinary they had to do to make their specific program succeed.In addition, you can also do some online research. Make sure the company is in good standing with the better business bureau or other agencies which track a company’s reputation… and read the company’s reviews on Google.Second, establish a pool of people to prospect… and as the name might suggest, the best way to conduct network marketing is to network. For in person networking, consider attending local business meetings in your community, oftentimes these meetings are held by a community group or by the chamber of commerce. These local business meetings are a good place to meet other local professionals who are interested in new business opportunities.For online networking, make sure that you are a member of all the latest social networks and social media applications. Currently the hottest social networks are Facebook, Twitter and Google Plus, but this can change daily, as Myspace used to be one of the most popular online social networks.Another great way to conduct online networking is to join online communities. Online communities can include anything from forums in which users post about similar interests, to blogging communities, in which bloggers get together to talk about common topics or challenges. Blogging communities are often a great place to meet other business professionals interested in network marketing opportunities.Having a blog is yet another way to be successful as a network marketer. By providing a blog you can share your experience with others… how your marketing campaign is coming, any struggles you are having or obstacles you have come across and how you overcame these obstacles or challenges. Sharing success stories and overcoming barriers is a great way for other people to feel confident in your product or service and will cause them to choose you and your product or service over another option.Most importantly, to be a successful network marketer, you need to always be open and approachable. People tend to buy emotionally and justify their decision intellectually. They purchase goods, services and subscriptions that make them feel good or feel happy. As an example, the Michelin Tire Company markets a product that is built on the emotions of trust, safety and security not on the need for four-ply vulcanized rubber.A successful network marketer has an upbeat attitude and is always willing and able to listen. Be open to answer any questions and address any concerns, no matter how obvious the answers may appear to the marketer him or herself. Remember, there are no bad questions.In summary, finding success in the network marketing industry is build upon three key ingredients. First, build your network with a rock solid company. Second, think outside the box to create network opportunities to generate new leads. Third, establish your leadership and build strong relationships with your customers and distributors.